These relationships and these principles are most important to Warndu. Outside of that is working with businesses and people who have the same ethos and values as us and who want to support Aboriginal communities to ensure restoration of culture and improve those areas that, unfortunately, hurt our communities – social determinants such as health, employment and education. We’ve been in this space for almost six years and we’ve always based our business on being upfront and honest and forming authentic relationships. If you’re someone who’s perhaps just wanting to make some quick cash, you’re not going to be in the industry for long as word spreads and reputation is key. The industry is growing, but ultimately, as a business working in this space, what we need to do is support Indigenous people, Indigenous communities and Indigenous businesses to grow and develop by working in collaboration with each other. It’s all about being respectful and collaborating. Until we get this right, the industry is unlikely to be sustainable.”